Start With the Problem: A Creative Strategy That Changes Everything

Here's a question I bet you've never asked yourself while making art: What problem am I solving?

Creativity is fundamentally about making connections between a problem and a solution. And when you start approaching your art that way, something shifts.

In this week's post I'm talking about what it really means to make art that lands — with your audience, and with yourself. I use a few famous examples (Kandinsky, Van Gogh, Kehinde Wiley) to break down what problem-solving actually looks like in art.

Plus I get honest about the difference between a self-portrait I made in college that nobody cared about, and one I made recently that people can't stop commenting on. The difference wasn't skill. It was intention.